ABC is a coffee company built around minimalism, craft and the guest experience. Here are selected fragments of some winter visuals that were part of the Paper Moon campaign that took place during the 2025/26 winter season.
Paper Moon was built around a simple idea: while everyone rushes, some choose to live the ritual of quiet winter. The campaign invited guests into a slower, more deliberate experience — a fairy-tale space designed around seasonal rituals crafted by the ABC team.
Creative Direction — Sonya Gabr
Graphic Design and Illustration — Ilia Bunich